The newest adjuncts to the domain of digital marketing are called beacons. These are low-energy, Bluetooth devices transmitting identifiable, unique signals to compatible apps on your smartphone. The apps then display your message to everyone within a specific radius, such as within a hundred meter range. Beacons are a cost-effective technique in marketing which broadcasts your message to a specific geographic range. There are no longer third parties involved, as you connect straight to your customer in an instant.