Also known as marketing beacons, notification marketing is the newest, most interesting addition to the world of marketing. For publishers, notification marketing offers a new stream of revenue. For advertisers, marketing beacons mean direct access to the most relevant consumers. Basically notification marketing advertises your business by sending a notification to smartphones within 100 meters around you via Bluetooth.
Sometimes called web push notifications, notification marketing beacons are pop-ups that appear on a mobile device or on a web browser. When done right, users automatically get engaging, useful and timely content right on their desktop or mobile device.