The New Wave of Marketing With Beacons

Get ready for a brand new wave of marketing with beacons. Forehound Tracker beacons are changing the way marketing is being done for business. This is the wave of the future and the most cost-effective way of getting the word out on the street. With beacon broadcast marketing, you can automatically reach all the people around you within one hundred yards. Your transmitter will automatically display your business name to every mobile device. Your company name, brand, website and message will be transmitted through Bluetooth to everyone with a Bluetooth-enabled device. You can use Forehound Tracker on its own or add in into your existing marketing campaign to supplement and get new results that meet your business objectives.

The History of Beacon Marketing

The newest adjuncts to the domain of digital marketing are called beacons. These are low-energy, Bluetooth devices transmitting identifiable, unique signals to compatible apps on your smartphone. The apps then display your message to everyone within a specific radius, such as within a hundred meter range. Beacons are a cost-effective technique in marketing which broadcasts your message to a specific geographic range. There are no longer third parties involved, as you connect straight to your customer in an instant.

What Is Notification Marketing?

Also known as marketing beacons, notification marketing is the newest, most interesting addition to the world of marketing. For publishers, notification marketing offers a new stream of revenue. For advertisers, marketing beacons mean direct access to the most relevant consumers. Basically notification marketing advertises your business by sending a notification to smartphones within 100 meters around you via Bluetooth. 

Sometimes called web push notifications, notification marketing beacons are pop-ups that appear on a mobile device or on a web browser. When done right, users automatically get engaging, useful and timely content right on their desktop or mobile device.